- Backlinks are links that go from other websites back to your website

 

- The more relevant and credible the websites are that link to your website. The more relevant and credible search engines will find your website.

 

Many unexperienced digital marketers will say that backlinks are dead and no longer contributes to a page's ranking. However, that is a false statement. You see, backlinks actually had a bad reputation in the early days due to spammers frauding the system and creating thousands of backlinks overnight in order to boost their website's rank. That caused many people to blame the system. In return, search engines began fine tuning their algorithm in order to prevent spammers from abusing backlinks. As a result, quality became a big thing of search engines. The better the authority of your backlink, the more it will affect your page rank and if you dare spam the system then you can bet that your webpage won't be seen on search engines.

- Directory submission is the process of submitting your website links in web directories such as Google, Yahoo, Bing and etc.

 

- Submitting a website's URL to the directories will let search engines know about your presence and can help in increasing your webpage rank.